OVOpills

You have not ideas? Get on your knees and begin to kiss anything that even remotely looks like an ass.

We are truly free when we imagine.

Old or new communication? There is only a good communication and always passes through an emotion.

The world is complex. No one alone has a knowledge so vast that you can make key decisions.

Advertising should make us think of living in a mysterious world, and that we can achieve great things.

Innovation in the structure, marketing, production ... It is not the age that decides but the head!

Many we repeat that for them the user is the most important thing, but few actually put into practice then this statement.

To emerge (and even survive), new rules and different guarantees.

Ideas, form, material ... Also in the packaging all contribute to strengthen communication of the message.

Sometimes we forget that the art director's job is not to be nice to people, but to make them better.

Trust is always honored. We have to change, challenge ourselves and to surprise with something new.

How many hours we work during the day? Those required to achieve the objectives we have set ourselves.

The question is not how to square the circle, if anything, being able to put together and manage all the pieces.

Flux is a "sine qua non", whether we expect it to be that seize us by surprise.

How can we improve our creativity? With a pencil and a notebook to write down our ideas.

The value of the means is to be found in their ability to amplify the hard work carried out in the agency.

This they have always said to be small. Want to see that they were wrong !?

"Cool" for a user is something that gives a real immediate benefit (promotions or discounts) or the possibility of it (competition).

Without a community, that the brand owns and operates proactively, the company strategies are incomplete.

OVOarticolo - Holiday: stop the work. Certainly not by creativity.