OVOpills
Guilt: education dammit! Too many children equal to the fathers. Also less generational transitions.
We, our brands, our communication, we share the same mission: to make ourselves and our diversity.
In Italy, the generational change is a myth! We prepare the children and then left the bar ... behind bars.
You have not ideas? Get on your knees and begin to kiss anything that even remotely looks like an ass.
Old or new communication? There is only a good communication and always passes through an emotion.
The world is complex. No one alone has a knowledge so vast that you can make key decisions.
Advertising should make us think of living in a mysterious world, and that we can achieve great things.
Innovation in the structure, marketing, production ... It is not the age that decides but the head!
Many we repeat that for them the user is the most important thing, but few actually put into practice then this statement.
Ideas, form, material ... Also in the packaging all contribute to strengthen communication of the message.
Sometimes we forget that the art director's job is not to be nice to people, but to make them better.
Trust is always honored. We have to change, challenge ourselves and to surprise with something new.