OVOpills
OVOarticolo - May these days of celebration may serve to all of us to re-activate the imagination and open your mind to sudden changes of our times. From all of us Ovostudio wishes for a good (and as always creative) Easter.
Sometimes it can be said in Italian that is said in English, giving a cut to the cloying, very provincial Itanglese.
Yesterday, the brand positioning was decided in the office and it was easier to silence those who complained.
OVOarticolo - "Living connected" is a choice of communication that enables companies to have to rethink.
700,000 signatures in two days. "An idea that has no place to sit is able to make a revolution." Leo Longanesi
From the measurement of several campaigns shows that a good 50% of the result is due to the creative component.
A communication strategy based on travel cost cutting does not generate returns. Companies tighten investment, agencies tighten the quality giving the best professionalism.
The 14% of purchases done by PC, smartphone 9%, 6% by tablets (6% = 47% of tablet owners).
The business of the future can not be separated from social networks. Useful tools for companies to reach and map its consumActors.
The communication for businesses is now more and more, at all levels, a prerequisite rather than a differentiator.
We always have much to say but the creative challenge is to tell a mini-story, a piece of our world, in a matter of seconds.
We work hard to create the rules that will define our image, ignoring sometimes the instincts that could nourish their true strength.
The brands are acquiring an individual essence, a thickness and an unknown personality in the past.
In the creative field the talents are not just workers, they need a specific intellectual and emotional involvement in what they are making to achieve tangible results.
