OVOpills

Today brands need to rely on a proper mix of strategy, creativity and technology.

Creative? Competence, flexibility, ability to think outside the box. And underlying good idea.

The "new creativity" must comply with the expectations and the intelligence of a modern consumer, and increasingly attentive.

You can measure the R.O.I. of having invented a red Santa Claus?

Among the tasks of graphic design is to present the content, focusing on strategic objectives.

2012: the classic Disney and Pixar Movies for rent in the YouTube section. Social Entertainment. #youtube #disney

Twitter has revolutionized its interface. Simplicity and usability. Come the Brand Page. Soon even in Italy.

100 million apps downloaded in less than a year from the Mac App Store, the online shop with the best growth rate.

The consoles have to take a big step forward in the gaming world, creating a massive social entertainment.

The public today, not only online, not passively accept a belief with no guarantees of transparency.

Ad agencies are faced with a myriad of tools and put them all in agreement.

Treat product, promotions and events is important. But we can not consider and propose emotions.

With Google look for an image with an image. With Siri write with the voice. With Kinect you are the controller.

America, one worker out of 6 found work with social networks. The most commonly used: Facebook (18,400,000). And in Italy?

Because an idea enters the bloodstream people have to want to play with, participate actively and then spread it.

The testimonial in the advertising landscape. The fame is not enough to sell products and services.

multisensory and persuasive communication with the use of synaesthetic language.

The MUSIC IN STORE as "" a marketing tool to increase sales of products.

New trend: Social TV. Viewers interact and comment on the programs. And we're just beginning!

To train and develop a skill is crucial to become aware of its existence.