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How to get better results? Starting to put in the corporate balance sheet intangible values ​​of the brand.

There is a lot of enthusiasm, but little ability to address the issues in a rigorous manner.

Once communication was considered the cream over the cake. Today, communication is the cake.

If there are those in the companies is so good at doing our work that we are we doing? Well, we can always applaud him

The explosion of content marketing.

Without a consistent brand communication activities receive the attention of a few close friends, it becomes obsolete and disappear.

The drawers of the advertising agencies are full of creative ideas on which no one has ever had the courage to invest.

Nowadays everyone is a photographer, journalist, communicator? And thanks to the web you can communicate in real time.

The business model can be inverted from online all'offline and vice versa with vision and courage.

Pinterest (www.pinterest.com) is the social network of 2012 (after Twitter)? Large Brand already use it.

The new communication more convincing must intend to engage their audiences.

The future of digital marketing is the context: the consumer is the "product" to be operated.

Only those who possess an excellent knowledge of communication can ensure the creation of mechanisms of consensus.

The fact that something appears to us difficult, does not mean it's impossible.

Very often there is a tendency to confuse tactics with strategy.

The future of TV (plasma, LED, etc.)? Bitter. In 2012, still falling sales.

Make a new purchase includes a change. A perceived risk. The question that arises is why change?

In May 2012, the Facebook stock. A landing on the Stock Exchange from 5 billion dollars.

It was not in possession of large investment capacity? It should operate turning to target segmented and accurate.

There are many masters ... but they are more credible than those who are witnesses of their own experience.