Zapi SpA, founded in 1970, is an Italian company that has been researching, developing, producing, and distributing rodenticides and insecticides for the protection of domestic and civil environment for over 40 years, as well as creating specialty products for the defense and care of greenery such as pesticides and fertilizers.
For the customer, Zapi SpA, we took care of the creation and publication of the new responsive web platform of the Zapi Garden brand, completely programmed from scratch, which involved redefining all sections of the site, product sheets, plant sheets referring to challenges and illnesses, blog content, and works of the month for seasonal periods. All this content was masterfully linked together to offer the user an informational and training tool.
A LIVE site which needed continuous updating of the content. A complex job that required six months of meetings and discussions, necessary for understanding the dynamics of the magical world of the garden. A path of alignment that on more than a few occasions went well beyond working hours.
The restyling of the Zapi Garden image also went through iconographic study that we have carried out for each of the product lines.
Simplifying the complex is always hard work, but in the end, if done right, what remains is a great satisfaction: the knowledge of having collaborated with a great company and having contributed to the growth of its reputation.