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A Beautiful Story has specific ingredients: characters to identify with, the good and the bad, epic action, and a surprise or suspenseful ending. We too have a beautiful story to tell: Gemma Verde.

Change is made up of many small steps, which can be taken immediately. We are proud to collaborate with customers like Despar who are attentive and curious, aware of their rights, and oriented towards obtaining information in order to make responsible choices.

Respect towards the environment is one of Despar's founding values, which, well aware of the decisive role that large retailers play in consumer choices, follows a clear and precise line. Fundamental elements that guided the definition of the editorial plan and the creation of the blog content were created specially for the product launch and the competition. At the end of the initiative, the blog had a life of its own, going into detail on many products of the brand, to provide information and create communities.

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