OVOpills
Each brand after building their comfort zone has the right to get out of it, as do what you have always done inevitably leads to getting what you always got.
Too often creativity, "product" distinctive advertising agencies, is exchanged for a commodity, something you can buy so much per pound to the best offer.
The first change then comes, unexpected, overwhelming. Sometimes in the form of a new technology that could disturb companies, who can not afford the luxury of being found unprepared.
A communication that invests in people the ability to make quality a given purely commercial.
When we talk about value, we refer to vitality, personality, potential, diversity. The price is attached to the tomatoes at the supermarket.
Sometimes communicating means finding its raison d'être in themselves. No further purpose.
Halloween, festival or monstrous business? While some say that children have no purchasing power, international brand for years build on "pester power" their marketing and communications strategies.
Often when you are on top of the world we need to invest in communications to reinforce its image, prestige and leadership. The risk is not just lose ground, you lose enthusiasm.
When you make a promise we should always remember that is a lie until its realization.
The agency does not sell only creativity, try to put the customer in a position to seize opportunities.
Company seeks agency with experience in their target market. Preferable if portfolio are not present or brand competitors in the same sector. (???)
Do not ask an agency to invest in your dreams, if you first you are not willing to do so. It 's like asking a coach to coach an athlete who is not interested in victory.
The term "Web 2.0" is so widespread that many use it as a marketing slogan, without a real understanding of what it means.
In a competitive market, meanwhile, must be, right after you must be like no one else can be.
When more brand repeated the same phrase means that it is absorbed by the ground, it is not a thought. The uniqueness requires courage.
More than half of Italians have difficulty understanding written information, many even that spoken. Those involved in this emergency communication experiences it every day.
Creativity and innovation. He speaks mostly in "lighter times" those less crushed by a crisis that removes oxygen to new ideas and unexpected paths.
It grows to the enterprise the need for greater organizational flexibility, conditioned mainly by the acceleration of rates of change stemming from the new technological realities.
In some cases the wrong idea can be successful. Just observe it from several points of view to find an opportunity.
