Attenti al numero 3

How important is it to work on the brand? In Italy, for example, we know that the first generation is the one that GENERATES, the second usually follows the first by osmosis, the third is statistically the most critical, as it tends to move away from mission and vision of those who gave life to everything. Times change and people change. But if the brand is strong it can always be a reference point for the generations to follow, fourth, fifth, sixth ...