The mission of BeautyStar, a chain of perfumeries present in Northern and Central Italy, with over 60 points of sale, is to place itself at a woman's side and guide her through the various stages of her life, enhancing her beauty during each of them. Perfumery, make-up, treatments for the body, face, and hair, and much more, to offer today's and tomorrow's women new ideas for self-care and honor their own uniqueness.
Beauty is a very complex concept, especially when referring to a woman. Many elements contribute to the definition of its beauty; our goal is to enhance them all.
We do this not only with products but also information and community, with a flyer rich with content, a constantly updated online magazine, and a special publication. The secret? Editorial plans based on current trends and carefully studied photo shoots.
A smile. The key to a woman's beauty, warmth from the staff in the stores, and satisfaction in the customers’ beauty purchases.
Web communication is perfectly integrated with offline communication. The coordinated image of a great perfumery, for great women.
Online contests are an excellent opportunity to reward customers and enrich their dreams. For them a competition is a trip to the capital or an event as a protagonist; for us it’s a dedicated platform with an integrated dynamic quality with management systems.