OVOpills

"I do not go to an appointment without a flower, but do not confuse sex with love." - Julio Iglesias

Innovation. A word on which Italy has abdicated.

When style meets ingenuity. Coco Chanel & Ferdinand Porsche.

It grows the online shop while the store becomes showrooms and will appeal to the senses to communicate.

We are all "Influencer". Each of us, in the network as in life, has its own audience and influence.

You should think of social networks as of the gateways to our world.

July 14 Calimero 1963-2013. 50 years of "small black" with instantly recognizable graphic identity.

If you do not capture the attention and do not keep it, we can also say the right things, but no one will be interested.

Chocolate in Love to O-Team. Recipe of "our" Fabiola kept in his blog TRUE TASTE.

To understand the "new" communication must know the rules of the "old."

The challenge is to reconcile the commercial needs of the brand with creativity that gives value to the brand.

A good user interface has higher conversion rates and is easy to use.

For the less educated it is useless to waste time studying Latin, which is a class of learned to do just that.

Sometimes to bring out the essence of the message you need to clean up.

It takes time to develop a language, each project requires a study of the brand and existing buildings.

Exposing an idea to the public, not juries, is the only way to build a real consensus.

The choice becomes even more difficult if we do not know what NOT want.

Newsstand perfumery: the irresistible charm of the glossy magazines.

To succeed today, you have to get back to doing what we were doing with taste by children: climbing trees.

Change means to become flexible. If we see where we want to, we can also change the path.